Friday, September 27, 2013

Flash Sale!!

I've been crazy busy gearing up for a flash sale on 9th&Elm that starts this coming Monday.  What's a flash sale, you say? Well, you sound like my husband when I first shared the news with him. A flash sale is a sale hosted by a third party website that offers your products to customers at a discounted rate.  A designer doesn't make as much profit from these types of sales, but the goal is to create awareness of your products, boost your customer base and hopefully sell enough product during the 10 or so day sale to offset the hit you take on your usual profits.  My items will be offered at a 20% discount from normal prices and many of the items in my Etsy shop will be available.  You can sign up for emails from 9th&Elm here (make sure you sign up under me!) so that you can have first dibs when my sale starts, but in the meantime, here are a few shots of what I've been doing this week to prepare:

Punching out and sealing all the 1" images

 Sealed images with glass domes glued on

 Images that have been printed (so much paper!) and are waiting to be punched

 I printed "Product Care" cards....if these babies get wet, they are goner.

My super classy shipping supply storage.



Have I mentioned my shoes lately?

I had very little knowledge in the world of running when I ventured out to buy my first pair of actual running shoes.  I went to this great local shop near me that focuses on running, Running Central.  They specialize in fitting you for the best pair of running shoes based on several factors.  They asked me where I did the majority of my running, asked me how far I ran and what my running goals were in the near future, watched me walk back forth a few times while barefoot, noting any pronation or things like that, and had me stand on a machine that measured the pressure and weight distribution of your feet.  Based on the results of all those things, the very helpful and knowledgeable associate started me in a "base" shoe and had me test how they felt and had me run outside while she watched my feet.  I gave them a good review (not sure what shoe they were, I was a bit overwhelmed at this point) and from there she had me try on four more pairs of shoes, having me try one of each on each foot so I could compare.  I did a short little jog outside with each mismatched set and narrowed it down to the most comfortable pair.  In the end, these were the winners:


The Mizuno Wave Rider 16.  I absolutely love them.  When comparing with the others (I tried on New Balance and Asics, though I'm not sure which styles) these had a more comfortable fit around my heel (they didn't rub or squeeze) and they seemed to run by themselves as the ball of my foot left the ground.  They actually seemed to propel me forward.  I know there's a term for that with all you runner people, but I can't remember what it's called.  My foot seems to melt into the shoe and they have so much support and cushion it's ridiculous.  I was wearing an arch support insert with my previous pair of non-running shoes (just a $10 Dr. Scholl's guy from the store), but I thought I should give these newbies a try without it and see how it went.  They were much better than the old shoes, but I still wear the inserts every time I run because my arches feel better with a little extra support. (My fancy shoe fitting confirmed that I have slightly high arches. Who knew.)

I am two months into my new shoes and I love them even more than the day I got them.  Maybe I have just now "broken them in", but they are actually more comfy now than two months ago.  If you are just getting into running or getting more serious about it, you NEED to get a decent pair of running shoes.  Even if you aren't having foot or ankle or knee issues. You need them.  It makes a world of difference, trust me.  You wouldn't play any other type of sport without first getting the proper equipment, right? So why would running be any different? Save your money, dig in the couch for change, sell some old stuff, whatever you have to do to afford a pair. (because they are a bit pricey if you're used to buying the $40 pair from the outlet mall.)

Already taken the plunge for new skips? What are your favorite pair running shoes??